WHAT ABOUT YVES? THE TRANSFORMATION OF SAINT LAURENT
Prof Ben Voyer on how Hedi Slimane brought the Saint Laurent brand back on track. Making it cool again. One of the few to break the compromise: Making it edgy AND elegant. And once again - driven from the creative side. I am actually convinced that - unless you are in (ultra) fast #fashion maybe - a fashion brand will only survive if it is clearly positioned as a #designer brand. Interesting times for BOSS and Co.
#luxury #brand #transformation #marketing #leadership #kering