LUXURY BRANDS SHIFT BUDGETS TO DIGITAL. AND WHAT ABOUT DIGITIZATION?

LUXURY BRANDS SHIFT BUDGETS TO DIGITAL. AND WHAT ABOUT DIGITALIZATION? Of course it is an important change - particularly from the media corps perspective. But from the brands' perspective that is just the easy part. The decision to change the partition of corporate marketing budgets takes less than 1 minute. The real challenge comes when you start to challenge and re-invent your business models and your entire brand experience from a digital customer perspective. That will probably take much more than just a few minutes. So it would be interesting to see, how much those brands invest in the digitization of their business models versus their respective spendings on digital advertisement. https://lnkd.in/g6-vKPJ